Coca Cola has been the main brand sponsor for Capital FM Jingle Bell Ball since 2016.
A sponsor branded in-show moment was created for the audience featuring a performance alongside the iconic Coca Cola truck. Over the years this has featured Nathan Sykes, Louisa Johnson and most recently Rak-Su.
i&you has produced the overnight shoot outside London's O2. Working closely with Creative Director, Elizabeth Honan and Head of Commercial Events for Global Radio, we constructed an exterior performance space featuring each artist singing a Christmas track for the audience inside the O2 Arena.